Article Marketing - How To Distribute Your Articles?

We all know that Article marketing is a super-powerful technique to get traffic and get backlinks for any website. However, do you know how to distribute your articles correctly? I often see people submitting the same article to hundreds of different directories and then they expect to see loads of traffic. Well, they might actually get some instant traffic, but it will die really quickly.

The mistake, which a lot of marketers are making is that they don’t submit unique articles. I mean they do, but not for every directory. For example, let’s say we are using 3 article directories (the big ones): EzineArticles, Buzzle and GoArticles. Now what I would do is I would write one original article for each directory, which will be likely to give me organic traffic in the future. If you target some long-tail keywords in your articles, you may be able to rank on top pages of Google for certain terms. That means free, organic traffic, which can also result in sales.

So let’s compare the above method with the one, which tons of marketers do, and which is wrong. Google doesn’t index everything right? Especially if it’s duplicate content. If you have an article on EzineArticles, and the other copy (same one) is on GoArticles, then Google will only index one of them. You see, what’s the point for Google indexing the same thing twice? There is no reason for that, is there? So basically what Google does, they choose the copy, which “seems” to be the first one, which appeared on the web, and they take that as an original article. The rest of the copies simply won’t do anything. Certainly, they will produce some “automatic” article directory traffic, when you first submit them, but sooner or later, they will be gone.

All I am trying to say here is that whether your goal is to rank for certain keywords or get backlinks to your website, in any case, you need original content. Google loves fresh, quality content, and if you can give that to it, then it will reward you by ranking higher. It’s all about giving Google what it wants. Just think about, obviously, Google doesn’t want hundreds of copies of the same article all over the web, does it? Writing and submitting unique articles might take you a little longer, but it’s definitely worth the effort.

A very important aspect of article marketing is choosing the right keywords for your articles. In order to find out, which are the converting keywords you need to use professional keyword tools to get as many keywords as possible. One of my all-time favorites is a keyword tool called Adword Analyzer. Click here to read my review of it and find out more.

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October 29, 2008 · Filed Under Article Marketing

Comments

One Response to “Article Marketing - How To Distribute Your Articles?”

Article Marketing on October 29th, 2008 6:08 am

Clearly article marketing is the best way to gain relevant back links. Additionally these back links are gained slowly, not explosively; a characteristic search engines look for. In a very short period of time, your site becomes an authority site, and organic listings develop. It is vital to include appropriate anchor text, and links in the author resource box.

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